Fortunately for the mouse pads the gamers used only mouse pads that used top quality materials and were very comfortable to use. The mouse pads have always been the darling of the gamers. At its heart, it was still the humble mouse pad that you could still drag your mouse. It had etched its footing as an effective tool for brand building and marketing. The power had increased dramatically beyond a tool that you dragged your mouse on. The resilient mousepad outgrew itself from a mouse ' ka' accessory. Subsequently the novelty of mouse pads wore off and the branding industry had virtually ditched the product.īut the relentless mouse pad refused to die. Over a period of time, with the advancement of the mouse technology, the mouse could now be used anywhere everywhere and on any surface. The novelty of the then Mouse Pad also made the task of a brand builder much easier.
It made the then marketing world sit up and look at a medium that had the potential to make brands memorable - the simple Mouse Pads.
This story of Apple Computers also created a stir in another domain - Marketing & Brand Promotion In fact Apple owed its success to the promotion of the partially bitten Apple, that symbolises their logo. Remember those mouse pads which had a prominent Apple logo.
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